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Our Disclaimer

Our Business

Since 2008, Do Financial Consulting has been providing Canadians with housing and home ownership solutions. The goal is simple: to provide superior hospitality and a positive experience. Prior to 2020, the company focused solely on implementing and managing lease option real estate investments. The company is currently pivoting and capitalizing on the newest short-term rental trend across North America. This new investment strategy includes a relatively low set-up cost per unit with high potential rental revenue. The company is focusing on solely implementing short-term hospitality services with a luxurious & modern approach.

We offer property management, consulting & hospitality services for our partners, investors, tenants, guests and students.

Some strategies that we have implemented in the past prior to 2020:

  • Lease option contracts
  • Short-term and long-term rentals
  • Renovation contracts
  • Assignment contracts

These are strategies that we are implementing now:

  • Vacation and experience-based housing
  • Upscale short term container home rentals

Project Objectives

The company’s pivot into the short term rental’s space comes at a time when alternatives to hotel stays or vacations in resorts are becoming more desirable.

Vacationers have increased their reliance on online booking platforms. Also, the level of trust in online community based platforms and services such as Airbnb.com have increased considerably over the last decade. The company examined this trend and plans to take advantage of the attractive profit margins in this sector.

Business Description

The company provides short-term rentals focused on vacation experiences outside city centres. The rentals are also suitable for professionals who want to work or do business in a different or refreshing environment.

The company is one of very few players at the cutting edge of the new trends of “staycations” and “glamping” which are currently disrupting the hospitality business, especially in 2020-2021.

The company’s main initiative is to provide the best amenities, shared or private, leaving nothing lacking to the guest’s experience.

Do Financial is based in Central Ontario. It was operated in the Ottawa region since 2010, setting up 23+ rental projects and performing property management. With the advent of the short-term rentals as an alternative to resorts and hotels for vacationners and business trips, the company decided to pivot and use this new market.

Products and Services

Products and services offered:

  • Short-term rentals on waterfront or countryside areas within Ontario
  • Service packages for guests on which the company will make a commission (<2% of revenue)

Financing Need

Do Financial takes on all responsibilities related to setup and operation of rentals, including marketing, and cleaning. Financing is required for 100% of the real estate, which is cojointly owned, insured and maintained by the investors and Do Financial.

Key People

The company currently has three principal executives:

Stephen Coon

  • 11+ years experience in investor relations, team leadership & financial reporting.
    • Responsibilities: Operations Manager; Investor Relations; Financial Manager; Research; Development

Hayley Lee

  • Extensive experience in property management, verbal communications, property staging for sale or rental, design & art.
    • Responsibilities: Design Manager; Product Specialist; Hiring Manager; Marketing Director; Development

Miguel Brillant

  • Extensive experience in property management, English French translation, written communications & customer service.
    • Responsibilities: Operations Manager; Liaison/Communications Manager; Customer Service; Research; Development

Risk Assessment and Contigency Plan

There are some, but very few threats of competitors entering the market for short-term rentals in vacation-type areas. However, the logistical limitations and research requirements for competing with the company’s business model will discourage a lot of potential competitors.

The company’s team possesses a strong combination of skillsets that can approach this market in a very nimble and risk-resistant way.

Laws applying to short term rentals have been for the most parts introduced in urban or metropolitan areas to counteract speculative investing on units. The municipal governments attempt to restrict excess short-term rentals when the same units could be used as long term rentals to keep rent affordable in their cities. This type of regulation is unlikely to appear in less densely populated areas where the company is focusing its efforts.

The company’s executives will keep track of market trends for the hospitality business and make decisions that are in the best interest of maximizing profits. Sale of property or switch to long term rental is always a possibility to mitigate the risk of a rental unit if it becomes less attractive to short term guests.  

Contact Do Financial here by completing the form. We look forward to meeting you.